Go with the Top Performers.Oct 15, 2015
Do you compare apples to oranges? We don’t either. In fact, we found that our individually crafted newsletter articles are incomparable. An article that performs well for some dealers might not perform as highly for others. That’s why we make it our priority to offer top-performing, customized content for our clients—and routinely analyze our content to ensure we’re on track.
While it seems obvious that an article focused on safety in winter driving conditions would play well in regions that get snow, we like to go beyond the apparent. We slice and dice our monthly newsletter data, zero in on critical learnings, and adjust our communications accordingly to seamlessly fit your market.
Analyzing top-performing articles allows us to offer your audience more engaging content. For instance, here are some of our national findings for September:
The top 3 performing articles across all regions were:
- 2016 Tacoma
- Parts & Service
- Prius Articles pulled their weight in the Northeast regions with increased consumer engagement.
- Parts & Service articles were clicked on 49% of the time when included as one of the five newsletter articles for a given region.
- 2016 Tacoma articles were clicked on 27% of the time when included as one of the five newsletter articles for a given region.
Bold: Now, how’s that for a conversation starter?