Case Studies
2018 camry campaign
OUR OBJECTIVE:
We were tasked to help launch the stylishly reimagined 2018 Camry. The latest iteration one of Toyota’s most iconic autos indulges driver and passenger with a sporty, re-sculpted exterior, an interior flush with indelible craftsmanship and top technology, and undeniable power under its hood
OUR STRATEGY:
To give drivers the true experience of this refashioned sedan, we decided to take the customers’ senses for a spin! Using lux photography and refined design, would-be buyers were invited to an interactive exploration of the 2018 Camry. Spin its wheels, honk its horn, rev its engine—explore all of the Camry and delight the senses.
2018 CAMRY RESULTS:
CONQUEST
0
opens
0
clicks
0
microsite visits
0
"Test Drive" clicks
0
total new
Toyota sales
0
new Camry sales
DEALER
0
opens
0
clicks
0
microsite visits
0
"Test Drive" clicks
0
total new
Toyota sales
0
new Camry sales
($9,424,159 in revenue)
2018 c-hr campaign
OUR OBJECTIVE:
The 2018 C-HR is a crossover “coupe high-rider” that’s as stylish as it is convenient. But even with its stand-out silhouette and agile handling, the C-HR was poised to launch in a formidably competitive market rife with brand disloyalty. We were tasked to drum up excitement and capture a considerable chunk of that entry-SUV market, wooing first-time buyers and folding them into the Toyota brand.
OUR STRATEGY:
We developed a cross-tier strategy to support multiple TDAs and hundreds of dealers across the country. Having identified our target customers as a stylish and multicultural band of doers, ringleaders and trendsetters, we built our creative strategy around the universal language of Emojis—communicating versatility across varied contexts and cultures. We built a microsite that heralded the multifaceted auto that the C-HR is, featuring a medley of quirky characters to reflect our multifaceted target. Every other layer of communication followed suit—saying it all with this unique, emotional theme.
2018 C-HR RESULTS:
CONQUEST
0
opens
0
clicks
0
new C-HR sales
0
total new
Toyota sales
11000
total in revenue
International Media Award
Stevie® Award
