DSplus and Outsell drive home with an IMA™.

May 16, 2019

Tasked to help launch Toyota’ s new coupe high-rider vehicle, the stylish C-HR, DSplus and Outsell tuned in to their emojis for inspiration, and turned out a big win!

The 2018 Toyota C-HR Launch Campaign won Best in Class honors in the Automobile category from the Interactive Media Awards™.

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of today’s leading web-savvy industry pros, the IMA™ competition rewards outstanding achievement in website design and development.

Drawing inspiration from the C-HR’s multifaceted features and distinctive style, the campaign uses evocative emojis to express the ride’s many sides.

Congratulations to everyone involved in making the C-HR launch a success, and enjoy a well-deserved victory lap!

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