C-HR Campaign Results

In August, we executed our model launch campaign for the all-new 2018 C-HR to a tailored list of your customers and prospects. Messages were delivered to specific audiences who had clicked on C-HR content in previous communications—such as our latest Newsletter—as well as owners of similar Toyota and Scion models who are in-market for crossover vehicles. Additionally, we used DSM data to identify your in-market shoppers for the C-HR. First, we sent the main trigger communication on August 3rd to the above-mentioned audiences. Then, during the week of August 7th, we sent follow-up drip communications to those who engaged with the trigger.

Trigger emails were sent to over 650,000 consumers, and we saw over 83,000 of them engage with the C-HR message. Following the Trigger, we sent over 77,000 drip emails, of which we saw a 60% open rate. This is much higher than the average of 17% that we typically see on our retargeted campaigns. These results speak to a high interest level in the C-HR, which is consistent with the click behavior you have seen from top engaged consumers via your Most Likely Buyers Report.

Want to hear more about how you can view the results of your dealership’s C-HR campaign messaging? Contact your Account Executive today to learn more!