Our Latest Honor: The Digiday Award

DSplus and Outsell scooped up yet another award for the C-HR campaign at the prestigious Digiday Content Marketing Awards for 2018! These industry awards recognize outstanding digital marketing across 27 categories.

Named “Most Original Email Campaign” at the Digiday Awards, the CH-R work has been receiving widespread recognition for its creativity and engagement; perhaps you have seen the effects at your dealership. With a fresh, youthful theme and a vibrant visual palette, the campaign was a striking way to align with the vehicle’s edgy brand positioning. It sought to convey the versatile nature of the C-HR and its target audience through the universal and appealing language of Emojis—summing it all up with the tagline, “the multi-faceted ride for the multi-faceted you.”

While we love professional honors, we’re even more pumped about its engagement and sales. The C-HR campaign had 195,254 opens by new and existing customers with 46,722 unique clicks on the microsite. And it matched-back to 65 new C-HR sales and 2,344 total new Toyota sales—not to mention a total of $979,836 in revenue!