Looking to optimize? Customize!May 16, 2019
Looking to optimize? Customize!
One of the best ways to optimize results within your DSplus platform is with campaign customizations. Through customizing individual campaigns, you can better highlight your dealership by choosing your own offer message for each campaign that is sent to your consumers.
Ten individual sales campaigns and three service campaigns can be customized within the platform. You can choose to customize only a couple of these if you have specific deals you wish to feature that month. You can add specific lease or service specials, such as “Lease a 2018 Camry LE for $199 a month for 36 months” or “Buy 3 tires, get the fourth for $1”. You can also add a personal message to ensure your dealership’s key values and uniqueness are shared with your customers and prospects.
The process is easy. With a couple of clicks in the platform, your campaigns can quickly be made specific to your dealership. Here is a short step-by-step guide:
1. Log into your DSplus platform
2. Click on “Engage”
3. Click on “My Campaigns”
4. Choose the campaign you wish to customize, and then click on “Edit”
5. Enter all the information in the “Offer Details” tab
6. Confirm everything looks correct, and click submit
That’s it! You’ve just customized your campaigns.
Campaign customization can be done during the first week of every month, and the deadline typically falls on the first Wednesday of the month. Exact timing will be communicated in the monthly reminder emails, and you can always check with your Account Executive for more information. We look forward to seeing your results!