Most Likely Buyers: More analytics, more sales.

In mid-February, we enhanced our Most Likely Buyers product to identify in-market buyers even more accurately.


Most Likely Buyers detects customers and prospects that are in-market. Using machine learning predictive modeling, it arms your sales team with who’s ready to buy, so they can focus their efforts, tailor their sales approach, and close more deals.


The product now includes:

  • Enhancements to state-of-the-art predictive modeling
  • Increased customer and prospect knowledge of:
    • Customer type (Owner vs. Prospect)
    • Last purchase date
    • Last service date


The goal is to consistently paint a full picture of your customers. This then equips your sales team with the right insights, so they can follow up on leads in a super-targeted manner—and close deals faster.


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