It’s Your Newsletter – Customize It For Your Community

The holiday season is in full swing! This time of year is by far the biggest retail opportunity on the calendar—and more and more of those opportunities are coming through online and mobile shopping and leads.

Because of this trend, retailers need to make sure they are reaching their customers effectively through those channels, cutting through all the advertising clutter this time of year. The DSplus newsletter gives your dealership the ability to stand out through the use of custom content. Your customers will be more likely to engage if they see that the content is unique to them or their community as opposed to another generic holiday retail message.

Here are some ideas to catch the eye of your customers this season and drive traffic to your website and store!

  • Sales Events: By now, your customers know that this is the time of year to take advantage of great sales. Make sure they know about any sales events or deals this holiday season at your dealership, so that they will not need to look elsewhere.
  • Community Involvement: We know that many of the dealerships we work with have a tremendous relationship with their community and genuinely work hard to make that community a better place. The newsletter is a great place to highlight those efforts, whether it be to recognize an event that has already taken place, or to bring awareness to an upcoming or ongoing event this holiday season.
  • Holiday Video: Videos can be a great way to warm up to customers who might have a fear of coming into a store to shop for their vehicle. The holidays give you an easy theme to use to highlight the great shopping experience customers can expect when coming in to your dealership. It can also be a fun and beneficial way to involve your employees, and get many of them to participate in videos!

These are just a few simple ideas that dealers have used in the past with great success, but feel free to get creative and think outside the box. Ultimately, custom content is intended to make you stand out to your audience and to target them specifically—which will generate the best results!

If you think that your dealership could benefit from an automated email marketing program like this, please reach out to and we can provide further information.