Social Media: Let’s go score some goals!

Using social media to grow your business, generate leads, and build your brand doesn’t have to feel daunting. In fact, with the right strategy—and a few helpful tips and tricks—it’s easier than you think! Start with our handy mini-guide to social, and your business will be well on its way to online success.

1. Get a “good” reputation.

Social Media 101? Establish a strong, consistent reputation across key social media sites such as Facebook, Twitter, Instagram, and Google+. One of the easiest ways to do that is to make sure all fields are filled out for each social profile and all images and text are properly branded to match your dealership’s vision. Invite interest by letting your customers and prospects see what makes you different—and what you can offer them—from the get-go.

2. Be a goal-getter.

Setting clear goals for each post can help guide you to results-driven content. What would you like to achieve? Be sure to include any general topics you’d like to share with your audience or upcoming dealership events. And suit your posts to the platform: for instance, while Facebook might invite a leisurely scroll, Twitter is all about keeping things short and sweet. Monitor how well each post performs, so you can fine-tune your strategy.

3. Make it personal.

Social media is all about engagement, right? If you’re looking to boost engagement from social media users, your dealership needs to do the same! Always respond to comments on posts, private messages and reviews within 24 hours, being sure to respond in a personalized manner. Reach out by name and let folks know you’re listening. Another great way to increase engagement is by proactively reaching out to people online who mention or could benefit from a vehicle that your dealership can provide.

4. Plan your game.

With organic reach at an all-time low, paid advertising has never been so important for businesses. But before diving into the world of paid ads, it’s crucial to establish your creative strategy specific to your dealership’s needs and goals. Decide what you want to focus on each month—such as moving inventory or promoting a new model. Then, choose your platforms, decide on your messaging strategy, target the right custom audience, and evaluate the results to improve future campaigns.

With these simple tips, you’re on your way to the perfect social media marketing plan. Need a jumpstart? We can help. Contact a DSplus social media expert at socialsupport@dsplus.co to find out more.