Category: Trends

How to Drive Actionable Insights from Google Analytics

The greatest tool you can use in regard to your digital marketing efforts is Google Analytics. This web-based platform not only tracks where your traffic is coming from, but can also give you great insight into browsing behavior on several

Jan 9, 2017

Social Advertising: To follow or unfollow?

You’ve posted on Facebook, shared photos via Instagram, or used some form of social media or other in your free time. But what is social advertising? Does it bring real value to help drive your dealership forward? The three-letter

Sep 6, 2016

Checked your Google Analytics Dashboard lately?

If someone on your team has not reviewed your Google Analytics dashboard recently, we highly recommend doing so. Tracking your dealership’s website traffic and customer behavior via Google Analytics is critical for measuring your success and traffic trends over time.

Sep 2, 2016

Is this working? Polk matchbacks have the answer.

The destination is as important as the journey—and even more so when it comes to the customer experience. That’s why DSplus is excited to present the first of three 2016 Polk Data sales matchbacks for all TDAs on the DSplus

May 4, 2016

Go with the Top Performers.

Do you compare apples to oranges? We don’t either. In fact, we found that our individually crafted newsletter articles are incomparable. An article that performs well for some dealers might not perform as highly for others. That’s why we make