Category: Model Launch

Ready to move your models? On-Demand is here.

Want to get certain models in front of the right consumer in the blink of an eye? Now you can—DSplus has officially launched On-Demand campaigns, starting with our “Move a Model” campaign that will integrate live inventory as an extension

May 16, 2019

DSplus and Outsell drive home with an IMA™.

Tasked to help launch Toyota’ s new coupe high-rider vehicle, the stylish C-HR, DSplus and Outsell tuned in to their emojis for inspiration, and turned out a big win! The 2018 Toyota C-HR Launch Campaign won Best in Class honors

May 16, 2019

The all-new 2018 Camry has landed

The all-new 2018 Camry has landed. The holidays have zipped by—and just like that, we’re in 2018. It’s time to check out the results of the 2018 Camry Launch for your dealership! As a refresher, the launch support included two

May 16, 2019

Our C-HR Campaign Was A Big Win!

  Our C-HR Campaign Was A Big Win! Last year, DSplus and our technology partner, Outsell, launched a sparkling campaign to welcome the all-new C-HR to the Toyota family. We were thrilled to be presented with a Bronze Stevie® Award at

May 16, 2019

C-HR Campaign Results

C-HR Campaign Results In August, we executed our model launch campaign for the all-new 2018 C-HR to a tailored list of your customers and prospects. Messages were delivered to specific audiences who had clicked on C-HR content in previous communications—such

Jun 25, 2018

Another Big Win For Our C-HR Campaign!

Another Big Win For Our C-HR Campaign! We’re thrilled to share the latest accolade for our C-HR campaign—the Best in Class Award in the 2018 Interactive Media Awards’ (IMA) Automobile category. These awards honor the very best in planning, execution

May 16, 2018

Dive into our RAV4 Hybrid Case Study

Having invented the compact-crossover SUV segment with the introduction of the 1996 RAV4, Toyota set out to make another breakthrough with the launch of its new, radiant RAV4 Hybrid.   Our goal with providing launch support, was to appeal to

May 9, 2017

Data Streaming, simplified.

It’s official! If you are a Reynolds & Reynolds user, we’ve officially completed our RCI Certification. Now you can utilize our DMS Connect tool to safely and securely stream your DMS data directly from your Reynolds & Reynolds DMS system

Sep 13, 2016

Creative goes further – with the 2016 RAV4 Hybrid Launch.

For the first time ever, the RAV4 was about to appear in its hybrid avatar.   In a market where the small SUV segment is still the fastest growing, the landscape was ultra-competitive with Honda CR-V as the segment leader,

Jul 12, 2016

The all-new Prius is about to pull into mailboxes.

Can you be grounded in heritage and still be technologically edgy? Can you be earth-conscious and still wear an attitude? Can you be functional and still be breathtakingly beautiful? When you’re the all-new 2016 Prius, you most certainly can!  

Apr 22, 2016

Let’s do “launch.”

At DSplus, we’re no strangers to heralding the arrival of Toyota’s latest innovations on wheels. In fact, we love honking the horn loud and proud.   Toyota recently rolled the new 2016 RAV4 Hybrid onto American roads. The new 2016

Feb 20, 2016

The 2015 Camry: Bold new results on a bold new campaign!

A bold new design, a stunning execution and a refreshing delivery: The 2015 Camry Launch campaign hit the mark.   While the Camry had a reputation for quality and reliability, it needed a shift in brand perception from simply successful

Nov 8, 2015